(Partial Excerpt Only WSJ) Bright Trading
provides alternatives for Wall Street Brokers, see below:
The number of brokers bolting from Wall
Street is on the rise amid slumping markets and diminishing fees -- a trend
that could augur lasting changes in the way individuals invest.
In April, more than 2,800 people
registered as brokers in the
At the
current pace, nearly 35,000 brokers would exit by year end, which would leave
about 630,000 registered brokers. The final tally will partly depend on whether
the stock market builds on its recent rally, which likely would persuade some
brokers to stick around. Part of this group, meanwhile, is simply being shown
the door.
Despite the struggles of some less
established brokers, experienced advisers who generate millions of dollars in
client fees annually are still in hot demand and are being wooed with hiring
bonuses by large banks.
In the week ended April 24, for example,
Merrill Lynch, now owned by Bank of America Corp., hired 29 brokers.
Cumulatively, the group had generated $42 million in production at their
previous gigs, according to people familiar with the situation. The firm is
offering one of the highest-paying recruiting deals in the industry for
top-producing advisers who join.
Last month, UBS announced plans to let
go about 600 lower-producing brokers, generally people who brought in annual
fees of less than $260,000. The move will bring UBS's
brokerage head count in the
Morgan Stanley, which plans to acquire
control of Citigroup's Smith Barney in the next few months, has watched about
1,200 of Smith Barney's 12,000 brokers leave since the deal was announced.
While some have gone to competitors, others have simply exited the business.
Officials at several brokerage firms
said a spike in defections is to be expected during a recession and that they
are generally holding onto brokers who bring in the most commissions.
"We're making excellent progress
on the joint venture and are pleased that a very high percentage of
retention-eligible financial advisers on both sides have signed on," a
Morgan Stanley spokesman said Tuesday. "The attrition we've seen is
typical of down markets and no particular concern."
After massive trading activity propped
up brokerage-firm results in 2007 and 2008, many brokers now face a phase of
lower volatility and volume that stands to sap their income.
Brokers collect either a piece of the
commission revenues they generate or a percentage of their clients' assets
under management. That second form of compensation ebbs and flows with the
market, and has been curtailed sharply since 2008.
Bank of America
Merrill Lynch lost about 2,200 more brokers than it recruited in the first
quarter.
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T.C. Nelson, a former financial adviser
and client-relations specialist at Bank of America, left the bank last May when
new business started drying up. "It was tough to make money," says
Mr. Nelson, 38 years old. "As soon as real estate started to pull back,
you were kind of spinning your wheels."
In July, he also became an independent
trader. More recently, he started looking for a second job that could give him
better health-care benefits. (Trades
with Bright Trading, LLC)
The recent exodus of brokers reflects
lasting changes in the way investors save and their expectations for the market
during the toughest conditions in decades. Despite the stock market's recent
rebound, assets have moved out of stocks as well as many bonds that generally
produce high commissions for brokers. Those funds have shifted to safer areas
like money-market funds and insured deposit accounts that don't pay much, if
anything, in commissions.
As a result, brokers, who generally
pocket 30% or 40% of the fees they generate, are facing paychecks that are far
below their best years. Independent financial advisers, many of whom aren't
counted as brokers, appear to be leaving the industry at a slower pace, in part
because many investors favor those who collect fees rather than commissions.
Banks helped spark the global economic
decline, but until recently, the business of advising individual investors has
held up well compared with more volatile trading and banking businesses.
Attracted to the business's long-term stability, Bank of America, Wells
Even so, many brokers are hitting their
breaking points.
"It's really hard to make it if
you're in your first couple of years" in the business, says Darin Manis, chief executive of recruiting firm RJ & Makay. "Nobody wants to be invested" in stocks.
And when brokers leave, he adds, clients are more likely to pull out their
remaining balances.
Mr. Manis
notes that brokers in recent months have had to hone their counseling skills as
investors struggle with retirement goals and college payments. Many have taken
their own financial licks from exposure to their parent firms' stocks.
"It's a very stressful job during down periods," he says.
John Canale,
a former Morgan Stanley broker, has been trying to give brokers an alternative.
In recent months, he has brought several former brokers over to his proprietary
trading business.
At his small
"This is a recession-proof job
compared to being a broker," says Mr. Canale, who executes his
trades through Bright Trading LLC.
"When you're a retail broker, you just have to sit and wait for a bull
market." Becoming a trader has allowed him to be more "nimble,"
he says.